2016 Telco Marketing Peer Group Conference
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The Minnesota Telecom Alliance (MTA) and the North Dakota Telco Marketing Group are teaming up for a one of a kind marketing conference! This two-day conference brings together speakers from the telco industry, creative agencies, and more.

9/21/2016 to 9/23/2016
When: September 21-23, 2016
Where: Cambria Suites
825 E Beaton Dr
West Fargo, North Dakota  58078
United States
Contact: Paul Solsrud
320.250.1296


Online registration is closed.
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Download the Event Flyer as a PDF here.

Thank you, Sponsors

TMG        RedHouseMedia

 


Pinnacle Publishing    Onvoy    Olsen Thielen

 


ITCI    Innovative Systems    Calix

 


Agenda

Wednesday, September 21, 2016

1:00 pm

Golf


2:00 pm

Tour Red River Communications (optional for those arriving early)
Located just 30 minutes south of Fargo in Abercrombie (kind of like the store), Red River Communications serves southeastern North Dakota and west-central Minnesota some of the fastest internet anywhere in the country.


4:45 pm

Hors d’Oeuvre Reception (Cambria Suites)
Mingle, munch, and have cocktail! This informal reception is a great way to welcome back new and old friends alike.


6:00 pm

Tour Fargo Brewing Company (optional; nominal fee TBD)
Ever wonder how grain gets turned into a growler of beer? This behind the scenes tour will take you through process of making Fargo’s favorite beverages. Plus, the tour ends with a stop on the tap room for beer tasting.

7:30 pm

Dinner (On Your Own)
Great options for dinner near the hotel include Blarney Stone (Irish American Pub), Maxwell’s (Upscale American), Izumi (Sushi), and JL Beers (Burgers)


Thursday, September 22, 2016

8:30 am

Catered Breakfast 


9:00-10:00 am

Topic TBD
Mark Morse, Morsekode


10:10-11:10 am

Creating Content for Your Audience
Dean Froslie, Bell Banks
Drop, circuit, splitter. We hear these words everyday, but they mean nothing to the customer. Learn how to tailor the content you’re producing to the different audiences that may be listening.


11:20 am-12:00 pm

Campaign Review
Have a marketing success you want to share? A campaign that is too cool to keep to yourself? Show it off to the group! Because of the size of the group, please pre-register if you are interested in sharing.


12:00-1:00 pm

Catered Lunch
Andy Johns, WordSouth
TBD, RedHouseMedia


1:00-2:00 pm

Boxes and Arrows/Why User Experience Matters
Laura Schjeldahl, Sundog
Have you ever wondered why forms are the way they are or why websites always have a home button? Laura dives into the world of user experience and how it can have a meaningful impact on your company’s bottom line.


2:10-3:10 pm

Impactful Creative
Eric Ista, Nimble Studio
What’s the difference between a campaign that makes it and a campaign that falls flat? This ad industry veteran will give you tips and tricks on how to maximize your next marketing campaign while telling you plenty of funny stories along the way.


3:20-4:00 pm

Creating the Community You Want to Live in
Greg Tehven, Emerging Prairie
As anchor institutions in the towns we serve, telcos often have a role that goes much greater than just a business. Greg talks about how he helped transform Fargo into the city he (and others) wanted to live in and how those experiences can help you transform the areas we serve.


4:00-4:30 pm

Lessons Learned from Going Gigabit
Panel
You’ve gone gigabit, now what? Our panelists discuss their experiences with deploying gigabit and the challenges they’ve faced with marketing this brand new service.


6:30 pm

Dinner at Wurst Bier Hall
We’ll meet in downtown Fargo for dinner at one of Fargo’s most unique destinations. Known for its extensive beer menu and for its unique twists on German foods. Food and beverage are on your own for this meal.


Friday, September 23, 2016

8:30 am

Catered Breakfast 

9:00-10:00 am

Campaign Review
Have a marketing success you want to share? A campaign that is too cool to keep to yourself? Show it off to the group! Because of the size of the group, please pre-register if you are interested in sharing.

10:10-11:00 am

Martin County Social Media Study
Julie Swenson, My Media Practice
Julie shares results from a recent social media study. The goal of the survey was to understand how the levels of Internet Service in Martin County, MN affected citizens at work and at home.

11:00 am-12:00 pm

Rural Telecommunications Demographics
Ryan Pesch, University of Minnesota

Registration Rates

Members: $165
Non-members: $165
Students: $82.50
Golf: $34
Includes catered meals

Sponsorship

View sponsor or exhibit details at the Telco Marketing Peer Groups Conference.

Lodging

Cambria Hotel and Suites – West Fargo
825 E Beaton Dr
West Fargo, ND 58078

$109.00 single/double per night
Reservation cut off is September 9, 2016
To reserve a room, please call 701-551-0120 and mention the ND/MN Marketing Conference.


Audio/Video Policy: Registration and attendance at, or participation at association events, constitutes an agreement by the registrant to association’s use and distribution of the registrant or attendee’s image or voice in photographs, videotapes, electronic reproductions and audiotapes of such events and activities.

Registration Cancellation Policy: With written cancellation notice received one week prior to the event, you will receive a refund, less $10 processing fee. Cancellations the week of the event are non-refundable. No-shows will not receive a refund.

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