2020 MTA Annual Convention Sponsor & Exhibitor Registration
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3/9/2020 to 3/11/2020
When: March 9-11, 2020
Where: Hyatt Regency Minneapolis
1300 Nicollet Mall
Minneapolis, Minnesota  55403
United States
Contact: (651) 379-7304

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2019 Minnesota Telecom Alliance Annual Convention in Minneapolis

March 9-11, 2020 | Minneapolis, Minnesota

2020 Sponsor and Exhibitor Opportunities

>> Download the Prospectus | Already signed up? >> Access Sponsor & Exhibitor Resources | Convention Central

Join us in Minneapolis, March 9-11, 2020 for our 111th Annual Convention. You’ll want to be present when telecommunications providers from across the Upper Midwest and Canada gather for what is recognized by many as the biggest and best state telecom trade show in the nation.

This is your opportunity to network with industry leaders and decision makers to show them how your business can help them succeed. The MTA Convention provides opportunities for you to showcase your products, highlight your services and develop profitable relationships with new and existing clients. We are incorporating a “2020 Vision: Focused on the Future” theme for this year’s convention. We encourage all exhibitors to carry this theme in their booths.

We are again offering online registration for the MTA Convention and Trade Show to make your registration process secure, quick and easy via the MTA website. Besides guiding you through the registration process, this prospectus provides exhibit information details, lodging information, and sponsorship opportunities. As in the past, the MTA Convention and Trade Show is one of the best opportunities around to enhance your marketing and broaden your company’s exposure ­— and it’s very cost effective.

Register for your booth space today!

If you have questions about the exhibitor or sponsorship information, please contact Jake Nelson at the MTA Office at jacobn@mnta.org or (651) 379-7304.

Convention Highlights

MTA Opening Reception
Monday, March 9, 5:30 – 7:00 p.m.
All exhibitors are invited to attend this annual reception. This event offers a wonderful opportunity to network with MTA members and convention guests.

Issues Update Luncheon
Tuesday, March 10, 12:30 – 1:30 p.m.
This luncheon will provide an opportunity to get together to discuss issues and challenges and receive a legislative update. $45 per person to attend (includes lunch).

Associate Members Reception
Tuesday, March 10, 4:30 - 6:00 p.m.
Join the Associate Members in the MTA Exhibit Halls for the “2020 Vision: Focus on the Future” reception. This reception provides an opportunity to connect with attendees in a relaxed and fun environment.

Associate Member Convention Exhibitors Meeting
Wednesday, March 11, 8:00 – 8:30 a.m.
The MTA Associate Member Convention Committee will take comments from fellow exhibitors regarding the Convention. Let us know how we did and what we can do to continue to improve our annual show. This is the meeting where ideas are gathered for next year, so please plan to attend.

Sponsorship Opportunities

Maximize Your Presence

Maximize your company’s presence and extend your company message beyond the show floor by taking advantage of the sponsorship opportunities at the Convention. Take part in one of the many sponsorship opportunities at this year’s Convention and your company’s brand message will reach more than 1,000 industry professionals from across the Upper Midwest and Canada. As a benefit to MTA members, participation in onsite sponsorship opportunities is available exclusively to exhibiting companies.

User Group Meetings

Diamond and Platinum sponsors have an opportunity to host a “user group meeting” on Monday, March 9 from 1:00 to 2:45 p.m. Space will be provided for up to 4 separate user group meetings. Space is limited ­­— Diamond Sponsors will receive first priority for user group meeting space. Your company is responsible for providing audiovisual equipment.

Sponsorship Levels & Benefits

Sponsor Benefits







Complimentary Convention Registrations 3 2 2 1 1  
Company featured on the online registration page and displayed throughout convention events and promotions Logo Logo Logo Logo Name Name
Recognition on the program’s onsite signage Logo Logo Logo Logo Name Name
First right of refusal for 2021        
Host a User Group Meeting        
One pre-convention email to convention attendees
and MTA members.

Sponsorship Opportunities

Diamond Level Sponsor — $5,000

One pre-convention email to convention attendees and MTA members. Provide HTML and subject line. Content due by January 17, 2020, plus one choice below.


Keynote Sponsor — SOLD

(One available)

  • The Keynote is the heart of any conference and the most well-attended session. Through this opportunity, you’ll reach hundreds of attendees!
  • Recognition on the program’s onsite signage
  • Recognition in the speaker’s program description on the MTA website
  • Opportunity for a representative of your company to introduce the Keynote

Opening Reception Sponsor — SOLD

(One available)

  • Help welcome attendees to the most talked-about convention in the telecom industry!
  • Company name recognition on event’s onsite signage
  • May provide personalized cups and/or napkins

Platinum Level Sponsor — $4,000


Hotel Key Card Sponsor — SOLD

(One available)

  • Exclusive sponsorship with company logo and/or custom design on all convention attendee room keys.

Tote Bag Sponsor

(One available)

  • Exclusive sponsorship of convention tote bags. Sponsor logo on tote bag. Company is responsible for supplying the tote bags.

Mobile App Sponsor — SOLD

(One available)

  • Your company will be at the fingertips of more than 1,000 attendees by sponsoring the annual convention app!
  • Be the exclusive sponsor of the Convention’s mobile app
  • Company logo displayed throughout mobile app and on signage

Lanyard Sponsor — SOLD

(One available)

  • Attendees are required to wear their name badges to all functions, giving your company thousands of impressions during the conference.
  • Company logo imprinted on each attendee lanyard. Company is responsible for supplying the lanyards.

Gold Level Sponsor — $3,000


Breakout Session Sponsor

(One available – two Tuesday (both Tuesday options are SOLD), one Wednesday)

  • Attendees find it difficult to choose among the dozens of sessions built into each conference track, but it’s easy to notice your support!
  • Exclusive sponsor of one breakout session of your choice
  • Opportunity to place materials on table inside room and introduce the speaker
  • Logo recognition next to sponsored session in conference materials

Schedule-at-a-Glance Sponsor — SOLD

(One available)

  • Exclusive sponsorship of the convention Schedule-at-a-Glance
  • Company logo displayed on insert that will go in every attendees’ name badge

Silver Level Sponsor — $2,000


Continental Breakfast Sponsor — SOLD OUT

(Two available – Tuesday and Wednesday)

  • Be the first to welcome attendees in the morning!
  • Exclusive sponsorship of one of the continental breakfasts at the Convention
  • Company logo displayed on signage at the buffet tables

Coffee Break Sponsor — SOLD OUT

(Three available – Monday, Tuesday and Wednesday)

  • Help attendees quench their thirst as an official coffee break sponsor!
  • Exclusive sponsorship of one of the coffee breaks at the Convention
  • Company logo displayed on signage at the break stations
  • May provide personalized cups and/or napkins

Bronze LEVEL Sponsor — $1, 000

Supporting Partner — $500

Deadlines to Remember:

January 17, 2020 – email deadline

January 20, 2020 – early bird rate cutoff

February 14, 2020 – exhibit/sponsor registration deadline for inclusion in convention materials

February 16, 2020 – hotel room block deadline

February 17, 2020 – discount deadlines for GES orders

February 28, 2020 – exhibit/sponsor payments due

March 4, 2020 – advance shipment deadline


Exhibiting Details

Booth Fees

Exhibit fees are based on MTA membership status.

Exhibit Booth Early Bird Rate
(on or before 1/20/20)
Regular Rate
(after 1/20/20)
MTA Member Booth $1,000 $1,150
Non-member Booth $1,490 $1,640
Additional Rep Pre-Registered Onsite Registration
MTA Member $200 $250
Non-member $340 $390

Exhibit Space Specifications

Booths are 8’ deep x 10’ wide. The back of each booth extends 8’ from the floor with 3’ high dividers between booths. The booth is constructed with aluminum rails on which blue draperies are hung.

Included with Your Booth Space

  • 1 standard ID sign that includes your company name and booth number
  • Carpet (the hotel’s carpet is multi-color)
  • Two plastic contour chairs
  • Wastebasket
  • 24-hour exhibit area security
  • 2 Exhibitor registrations per 8 x 10’ booth
  • Company listing in Convention materials
  • Pre- and post-Convention list of registered attendees
  • Sponsorship of Tuesday’s Associate Members Reception
  • Access to the entire Convention ($45 per person fee required for Issues Luncheon)

NOT Included

  • Table
  • Amenities (including electricity) are not included in the exhibit fee but can be ordered through the Exhibitor Services Kit
  • Receiving or handling of exhibit material

Assignment of Space

The date your application is received, sponsorship level, and your preferences will be taken into consideration during the assignment process. MTA will accommodate your requests as much as possible, but cannot guarantee that you will be assigned to any of the spaces requested or near a competitor. Exhibit space is available on a first-come, first-served basis. A confirmation email with your booth number will be sent once an assignment has been made.

>> View the Exhibitor Floor Plan

Balance Due Deadline

All invoices for booth spaces, sponsorships, and membership must be paid in full by Friday, February 28, 2020. Failure to meet this deadline may result in a termination of exhibit/sponsorship application or a reassignment of the space at the discretion of MTA. No company will be allowed to set up at the Convention with an unpaid balance.

Booth Personnel Registration

Exhibitors are responsible for registering their booth personnel. Each booth purchased includes two exhibitor registrations. Additional registrations may be purchased at the following rates.

MTA Member Registration Rates
$200 pre-registration, $250 onsite

Non-Member Registration Rates
$340 pre-registration, $390 onsite

Booth Registration
Exhibit and sponsorship registration must be completed online. Exhibitor registration must be received by February 14, 2020 for inclusion in Convention materials.

Convention Schedule

10:00 a.m. – 3:00 p.m. Exhibit Set-Up
9:00 a.m. – 6:30 p.m. Registration Desk Open
1:00 p.m. – 2:45 p.m. User Group Meetings
3:00 p.m. – 5:30 p.m. Exhibit Hall Open
5:30 p.m. – 7:00 p.m. MTA Opening Reception at the Hyatt (Name badge required)

7:30 a.m. – 5:00 p.m. Registration Desk Open
8:00 a.m. – 10:15 a.m. General Session & Annual Meeting
10:30 a.m. – 12:20 p.m. Breakout Sessions
12:30 p.m. – 1:30 p.m. Issues Update Luncheon
1:00 p.m. – 6:00 p.m. Exhibits Open
4:30 p.m. – 6:00 p.m. Associate Members Reception (located in the Exhibit Hall & Nicollet Ballroom)
6:00 p.m. – 8:00 p.m. Exhibit Tear-Down

7:30 a.m. – Noon Registration Desk Open
8:00 a.m. – 11:00 a.m. Exhibit Tear-Down
8:00 a.m. – 8:30 a.m. Associate Member/ Convention Exhibitors Meeting (all exhibitors are invited to attend)
9:00 a.m. – 10:50 a.m. Breakout Sessions
11:00 a.m. – Noon Keynote

Convention Services

GES Exposition Services is the company that provides the Convention services (e.g. table, booth furnishings, labor, rental displays) for our 2020 Convention. GES will send your main company contact person an Exhibitor Services Kit via email about six weeks before the Convention.

Shipping Information

The GES Exhibitor Services Kit will provide full shipping information including labels. GES will receive, store, and deliver your packages directly to your booth. You cannot ship directly to the hotel. All shipments MUST go through GES. The hotel will not accept advance shipments. Freight can arrive between February 4, 2020, and March 4, 2020. Any freight received before or after these dates are subject to a surcharge. GES will be onsite Tuesday, March 10 and Wednesday, March 11 to assist with return shipments if necessary.

Important Exhibitor Policies and Information

  • MTA does not allow the hosting and/or sponsoring of any meetings/receptions/etc., at any time during Convention activities, meetings or events.
  • Exhibiting companies who wish to provide food/beverage for attendees must order directly through the hotel.
  • Lead retrieval systems will not be used at the convention.
  • Placement of exhibition equipment/materials must not block the visibility of neighboring exhibitors or extend beyond the booth.
  • MTA reserves the right to relocate any exhibitor in a space if MTA determines it is in the best interest of the Convention.
  • Large equipment vehicles must have less than 1/4 tank of gas while on the exhibit floor. Once the equipment is in position, the battery must be disconnected and the gas cap locked or taped shut. A sheet of heavy plastic must be placed beneath the equipment to protect the floors. The drive-in entrance dimensions are 10 ft. high by 12 ft. wide.

>> View Full Exhibit Agreement

Lodging Information

The Hyatt Regency is home to our entire room block in 2020. The hotel is available to accommodate all attendees and exhibitors! A special exhibitor reservation link will be included in the confirmation email that will be sent to you after your booth registration is received.

Hyatt Regency Minneapolis
1300 Nicollet Mall, Minneapolis
Rate: $166 single/double, $176 triple, $186 Quadruple
Cutoff Date: February 16, 2020 or when room block is exhausted, whichever comes first.
Phone: 1-888-421-1442
>> Online Reservations

Questions about sponsorship opportunities?

Please contact Jake Nelson, MTA Sales Coordinator, at (651) 379-7304 or jacobn@mnta.org.

Written cancellation notice must be received online by January 20, 2020, to receive a 50% refund. No refunds will be given after this date. Exhibitors who purchased a sponsorship will not be allowed to receive a refund. If MTA cannot hold the Convention due to acts of God, war, government regulations, disaster, strikes, civil disorder, or curtailment of transportation facilitating other emergencies making it inadvisable, illegal, or impossible to provide the facilities or to hold the meeting, each prepaid registrant/exhibitor will receive a copy of Convention handouts and any other materials that would have been distributed. Fixed Convention expenses will be paid from the pre-registration funds. Remaining funds will be refunded to pre-registrants/ exhibitors. MTA is not responsible for any other costs incurred by pre-registrants/exhibitors in connection with the Convention.


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